Availability Heuristics

Decent Essays
Life is made up of choices and the choices you make greatly affects the future outcome. So, Clark is having difficulty deciding on what college to apply this can relate to availability heuristic.
As Availability Heuristic is judging situations based on examples of similar situations that initially come into mind. Clark for example may have read an ad on University of Florida State , so when he focuses on deciding what college to go to FSU would be the initial thought in his mind. As for compliance this is a change in behavior requested by another person or group. Clark could be discussing his future to a specific college like University of Florida or Harvard with either his parents or friends. Their decisions could impact on his choice of

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