Ava Anderson Non Toxic Case Study

Decent Essays
Only 10% of cancer is genetic; 90% is caused by environmental factors, including what we put in and on our bodies.

At the youthful age of 15, after watching a news program, Ava Anderson discovered that her everyday products—from daily shampoo to deodorant to skincare products—were filled with harmful chemicals and toxins that could potentially be detrimental to her health and well-being. As she continued to educate herself on the issue, Ava realized that there was very little regulations on toxins in the country; in fact, the U.S. bans only 11 toxic chemicals from personal care products—as compared to the European Union which bans more than 1,300.

Ava created a blog to share information and alternatives, but as she continued to learn about these so-called all natural products on the market, she realized she was being greenwashed and wasn’t left with much to use or recommend to family and friends. As a result, she did more than simply voice her concerns, she decided to take action and create her own safe alternative. Thus, Ava Anderson Non Toxic (AANT) was born!
…show more content…
What starts with 6 skincare products has today grown into the safest full line of personal care and home products on the market; over 85 products that are completely free of harmful chemicals including men’s, baby, home, pet, hair products, and

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