Based on the most recent growth of AutoZone where they have had continued growth over the past 30 quarters (What-strategies-are-auto-parts-retailers, 2014). It is realistic to assume that AutoZone has capitalized on the DIY segment of the market providing goods and services to their primary customer base known as the DIY customer. AutoZone has focused on a growth initiative across America that has targeted their customer and upgraded their diagnostic services, provided loaner specialty tools and have improved their overnight order and delivery service through improved logistics and support networks where they can get parts from other stores overnight or from their distribution network. It seems that AutoZone has been able to fill the needs
