Subaru Automotive Company Case Study
The automotive industry’s solely focuses on transportation itself, however an industry which brings transportation to the masses also relies on transportation itself to bring products from the manufacturer to customers around the globe. As automobiles tend to be a global business, rather than a locally produced good sold only in native markets, logistics plays a substantial role in the success in the industry. The automotive industry despite its basis on providing transportation as an industry also relies on transportation economics of its own in order for the individual company success.
Subaru automotive group originates in the Nation of Japan, with routes in world war aviation. Fuji Heavy Industries, the parent company of Subaru automotive originated within the aerospace industry at the Nakajima Aircraft Laboratory. The brand expanded operations to become a leading Pacific region aircraft manufacturer, furthermore Fuji Heavy Industries produced Japan’s very first jet engine (Our History, n.d). It wasn’t until the year 1953, post-world war II that Fuji Heavy Industries created its first Subaru Automobile (Our History, n.d). The …show more content…
The two seater sports coupe is a joint collaboration of the two automotive companies sharing design elements from both brands technologies, furthermore it is sold around the globe as two individual models by each brand. In terms of supply chain contributions to customer service, benefits of the collaboration reach customers loyal to either brand. Manufacturing and logistics of the two models (Kageyama, n.d). The general population has a limited need for a two door compact sports car, sharing the manufacturing, design, as well as logistics in such a small volume model provides benefit to the consumers who seek this type of automobile in a market dominated by the typical one size suits all