THE UNITED STATES AUTOMOTIVE INDUSTRY
The United States, along with China is one of the largest automotive markets in the world both in production and sales of vehicles and the United States the base to fourteen car manufacturers. The United States has been the most important auto maker since the introduction of the Ford T in the early 1900s.
Globalization has blurred the concept of an American made car since there are many strategic alliances between the national and international manufacturers and almost all foreign car makers (Honda, Toyota, Nissan, Hyundai, Kia, BMW, Mercedes Benz, Mazda, Mitsubishi and Subaru) have opened plants in the United States, making their products national. Some of these companies have their headquarters, research, development, design, manufacturing and engineering facilities in the United States.1 …show more content…
Users are not as brand loyal as in the past and are seeing vehicles just as a means of transportation, influencing how much people are willing to pay for a car. The quality increase across the board makes it a level playing field among the different brands. Consumers are demanding state of the art infotainment systems and more software and electronic components.
Consumers have more bargaining power since they can easily access to information about vehicle specifications, prices, quality, performance and discounts.
Changes in car design and features: middle end cars are being outfitted with telematic features such as parallel parking, lane keeping assistance, sensors with information about car maintenance.6
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Car manufacturers continue to improve fuel efficiency, a demand of consumers and government, by using advanced technologies, such as downsizing, turbocharghing, variable compression ratio capability and lean-burn engine
The United States, along with China is one of the largest automotive markets in the world both in production and sales of vehicles and the United States the base to fourteen car manufacturers. The United States has been the most important auto maker since the introduction of the Ford T in the early 1900s.
Globalization has blurred the concept of an American made car since there are many strategic alliances between the national and international manufacturers and almost all foreign car makers (Honda, Toyota, Nissan, Hyundai, Kia, BMW, Mercedes Benz, Mazda, Mitsubishi and Subaru) have opened plants in the United States, making their products national. Some of these companies have their headquarters, research, development, design, manufacturing and engineering facilities in the United States.1 …show more content…
Users are not as brand loyal as in the past and are seeing vehicles just as a means of transportation, influencing how much people are willing to pay for a car. The quality increase across the board makes it a level playing field among the different brands. Consumers are demanding state of the art infotainment systems and more software and electronic components.
Consumers have more bargaining power since they can easily access to information about vehicle specifications, prices, quality, performance and discounts.
Changes in car design and features: middle end cars are being outfitted with telematic features such as parallel parking, lane keeping assistance, sensors with information about car maintenance.6
Share
Car manufacturers continue to improve fuel efficiency, a demand of consumers and government, by using advanced technologies, such as downsizing, turbocharghing, variable compression ratio capability and lean-burn engine