Essay about Auto Salon Business Plan

6713 Words Nov 26th, 2013 27 Pages
DAFTAR ISI

BAB I Gambaran Umum Bisnis.................................................................................................... ......4
1.1 Latar Belakang...................................................................................................................... ......4
1.2 Tujuan dan Manfaat ............................................................................................................ .......5
1.3 Ruang Lingkup Bisnis........................................................................................................... .......5
1.4 Stakeholder.................................................................................................................................6
1.5 Pendekatan
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.............11
2.4 Program Marketing Mix.............................................................................................................11
2.4.1 Product Policy.........................................................................................................................11
2.4.2 Pricing Policy ..........................................................................................................................11
2.4.3 Promotion Policy....................................................................................................................14
2.4.4 Distribution Policy..................................................................................................................14
2.5 Analisis Proyeksi Pasar Efektif...................................................................................................15
BAB III Operation Plan.....................................................................................................................17
3.1 Kapasitas Produksi dan Lokasi...................................................................................................17
3.2 Teknologi dan Proses Produksi..................................................................................................17
3.3 Peralatan dan Fasilitas...............................................................................................................18
3.4 Bahan baku, utilitas, dan

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