Our appetites attract us to things that we need for our material flourishing but they cannot tell whether the circumstances make these apparent goods, good for us. The circumstances that determine whether this apparent good is an authentic good can only be determined by our intellect. Our intellect must distinguish the authentic good from among the plethora of apparent goods available to us. A piece of chocolate cake is a good, but it may not be good for me if I have just had two pieces. It is the same good as it was for the first couple of servings but now to take a third piece would begin to do damage to my virtue of temperance and to my physical wellbeing. Therefore, my freedom to choose between apparent and authentic goods must intervene and say no to my appetite.
Helping those whose attitudes have been formed by a society that says to choose arbitrarily is the only real good, demands that we develop the ability to help others to see that there are right and wrong choices that can be made about the same created goods. The starting point for gaining a hearing is by affirming the truth they already know; that is, that they are drawn to good things. When then need to be able to help them to see that these goods are not always good for them and why they are