Australian Red Cross Blood Service

According to the Australian Red Cross Blood Service (ARCBS), one in three Australians will need a transfusion in their life, but only one in thirty Australians donates blood. The aim of research is to discover factors to influence people not to donate blood in population across multiethnic, diverse culture and different demographic groups in Australia. This will enable ARCBS to create a strategy that will motivate a greater proportion to donate blood. The reasons of low participation rate of blood donation in Australia probably vary from low awareness of blood donation to specific social cognition. In particular, our survey are focusing on the following parts: a) whether people lack of general knowledge of blood donation, due to insufficient resources channel, scarce knowledge of blood donation and others. b) whether psychological negative effects, such as fear, anxiety and extra emotions, play as one of the important barriers to drive people away from …show more content…
They are awareness and psychological, respectively.
Firstly, to find out our hypothesis concerning of the significance of awareness in blood donation behavior, we need to measure the propaganda, knowledge about blood donation and ignorance. Specifically, which propaganda channel is efficient should be considered in the questionnaire. According to Moore (1991), Nondonors may lack the knowledge of the need of blood, so the questionnaire includes the question about what percentage of respondents are familiar with the current situation of blood donation.
Based on the research of Drake, Finkelstein and Sapolsky (1982), the chief reason why a nondonor does not give blood is no one asked them to do so. This research was made in America and was made three decades ago, situation may be different now in Australia. The questionnaire set questions about if the respondent has been asked to make a donation and what result was occurred.