Q1:
The Australian Open is a tennis sporting tournament held annually at Melbourne Park in Melbourne, Australia. It is an iconic Australian tennis event that attracted 729,000 visitors in 2017 (Ausleisure.com.au, 2017). The Australian Open holds an international profile and is highly regarded in the sport of tennis. The tournament attracts internationally renowned tennis players such as Roger Federer and Serena Williams and consists of a men’s and women’s tournament. The Australian Open has been held for more than 112 years in its history (Tennis.sporting99.com, 2017). The purpose of the Australian Open is for athletes to compete against each other and create a winner through a grand final. Spectators at this event and sponsors create revenue …show more content…
This event is held annually at all the university’s campuses including City East, City West, Magill, Mawson Lakes and Whyalla (Unisa.edu.au, n.d.). The Open Day held on a single calendar date in August attracts more than 12,000 visitors every year (Unisa.edu.au, 2016). The central goal of the Uni SA Open Day is to attract new students to study a variety of degrees at its campuses and to provide an insight into its facilities and research programs. The Open Day also promotes the university and strengthens its reputation in the local community. The Open Day is promoted to spectators through a variety of platforms such as high schools, social media, street and sign advertisements, and invites current students to volunteer. The event is free for visitors and does not require a ticket purchase or any monetary transaction to participate in its activities and information sessions. Participants in this event are identified as high school students, parents and family members of prospective students, middle-aged prospective students, current student volunteers, food and information …show more content…
The host organisation for both events are heavily relied on for the event to successfully operate. Tennis Australia and The University of South Australia both manage all aspects of these events although the Australian Open is a for-profit event and the Uni SA Open Day which runs as a non-profited or ticketed event. The responsibilities of Tennis Australia differ as building and maintaining neutral relationships with sponsors is a key resource in funding its event. As the university does not need to cater for sponsors, it is able to focus more on providing participants, the major stakeholder of the Open Day, with a more interactive event in return for long-term financial rewards through
The Australian Open is a tennis sporting tournament held annually at Melbourne Park in Melbourne, Australia. It is an iconic Australian tennis event that attracted 729,000 visitors in 2017 (Ausleisure.com.au, 2017). The Australian Open holds an international profile and is highly regarded in the sport of tennis. The tournament attracts internationally renowned tennis players such as Roger Federer and Serena Williams and consists of a men’s and women’s tournament. The Australian Open has been held for more than 112 years in its history (Tennis.sporting99.com, 2017). The purpose of the Australian Open is for athletes to compete against each other and create a winner through a grand final. Spectators at this event and sponsors create revenue …show more content…
This event is held annually at all the university’s campuses including City East, City West, Magill, Mawson Lakes and Whyalla (Unisa.edu.au, n.d.). The Open Day held on a single calendar date in August attracts more than 12,000 visitors every year (Unisa.edu.au, 2016). The central goal of the Uni SA Open Day is to attract new students to study a variety of degrees at its campuses and to provide an insight into its facilities and research programs. The Open Day also promotes the university and strengthens its reputation in the local community. The Open Day is promoted to spectators through a variety of platforms such as high schools, social media, street and sign advertisements, and invites current students to volunteer. The event is free for visitors and does not require a ticket purchase or any monetary transaction to participate in its activities and information sessions. Participants in this event are identified as high school students, parents and family members of prospective students, middle-aged prospective students, current student volunteers, food and information …show more content…
The host organisation for both events are heavily relied on for the event to successfully operate. Tennis Australia and The University of South Australia both manage all aspects of these events although the Australian Open is a for-profit event and the Uni SA Open Day which runs as a non-profited or ticketed event. The responsibilities of Tennis Australia differ as building and maintaining neutral relationships with sponsors is a key resource in funding its event. As the university does not need to cater for sponsors, it is able to focus more on providing participants, the major stakeholder of the Open Day, with a more interactive event in return for long-term financial rewards through