Australian Media Ideology

Since Australia got independence from the colonial rule, it has continued to carry the cultural dimensions of the western society. The media of Australian society is very open and liberal and the society supports and gives place for people from all cultures and nationalities. Australia has a diversified nation where people from all over the world comes to live, work and study. However, there are various instances of racist incidents which are reported in the media and action is taken in most of the cases.
Australian media constitutes of the newspapers, the news channels and the online news portals and websites. The political nature of Australia is very unstable these days as Australia has 5 Prime Ministers in the last 10 years. This is mainly because of the case that within the parties, no confidence motion is proposed against a particular leader and the person challenging the leader may be getting the post if he or she manages to get most votes. Therefore, it is often seen that the leaders may challenge the existing Prime Minister and there is a political change frequently in the new scenario. …show more content…
There are various researches that have endeavoured in understanding the nature of Australian media scenario. One of such research states that about 92% of total Australian audience regularly view the free to air news channels on television or through phone apps. This explains the level of influence that the Australian media is capable of creating in the society where about 92% people are depending on such media. The number is lesser in the case of newspapers where only 67% of the Australian people are currently seen to be engaging in reading the newspapers. In the case of the developing and underdeveloped nations, the number is much lower in terms of media consumption through television or