Assessment Task 1
Organizational Objectives
Australian Hardware is providing its customer what they need and what they are looking for with an exclusive variety. This is the reason why Australian Hardware has got so many satisfied and happy customer.
The organization's strategic direction has helped to set the way for its success with its exceptional design and swift accessibility.
Australia Hardware has currently 15 stores spread all over the Brisbane area and its mission is to expand its business in other cities apart from Brisbane to 100 stores. This should be done by the year 2020.
Australian Hardware can easily be a national brand as all its criteria are fitting into this field, as it provides with what is needed for its customer in …show more content…
Opportunity of having advertising space together in homeware magazines and their websites.
Marketing mix
• Delivery of satisfaction
• Standard of living
• Communication with customer and competitor
• Stable employment (more full-time employees than casuals)
• Efficiency
• Financing
Australian Hardware has decided to update the webpage so that the customer can order and pay online as well as the prices of imported items will be monitored against competitors.
Marketing performance
Marketing performance review will be once within three months in front of the stakeholders.
Tactics
Australian Hardware requires more skilled people
--> encouraging all team members to develop themselves and grow in strength and knowledge (developing coaching skills)
--> staff should enjoy taking more responsibilities for in-store promos
--> get more experienced staff in web page designing
--> responsible and skilled staff for PR and advertising
--> experienced staff in market research and marketing audits
Monitoring and KPIs
KPIs provide small business owners with an immediate overview of the overall performance of their business. The small business owners should measure and track the key performance indicator critical to the success of his
Organizational Objectives
Australian Hardware is providing its customer what they need and what they are looking for with an exclusive variety. This is the reason why Australian Hardware has got so many satisfied and happy customer.
The organization's strategic direction has helped to set the way for its success with its exceptional design and swift accessibility.
Australia Hardware has currently 15 stores spread all over the Brisbane area and its mission is to expand its business in other cities apart from Brisbane to 100 stores. This should be done by the year 2020.
Australian Hardware can easily be a national brand as all its criteria are fitting into this field, as it provides with what is needed for its customer in …show more content…
Opportunity of having advertising space together in homeware magazines and their websites.
Marketing mix
• Delivery of satisfaction
• Standard of living
• Communication with customer and competitor
• Stable employment (more full-time employees than casuals)
• Efficiency
• Financing
Australian Hardware has decided to update the webpage so that the customer can order and pay online as well as the prices of imported items will be monitored against competitors.
Marketing performance
Marketing performance review will be once within three months in front of the stakeholders.
Tactics
Australian Hardware requires more skilled people
--> encouraging all team members to develop themselves and grow in strength and knowledge (developing coaching skills)
--> staff should enjoy taking more responsibilities for in-store promos
--> get more experienced staff in web page designing
--> responsible and skilled staff for PR and advertising
--> experienced staff in market research and marketing audits
Monitoring and KPIs
KPIs provide small business owners with an immediate overview of the overall performance of their business. The small business owners should measure and track the key performance indicator critical to the success of his