James Grugeon, founded The Good Beer Company under the notion of "getting people to do good" primarily when it pertains to climate change and protecting the environment. Mashable reports:
"The company's first iteration is the Great Barrier Beer, with 50 [percent] of profits going to the Australian Marine Conservation Society to help protect the Great Barrier Reef. The beer is set to be made at a craft brewery called Bargara in Bundaberg, Queensland - not too far from the reef."
Talking to Mashable Australia, James Grugeon talks about craft beer in Australia:
"I've always been a big fan of beer, and in particular craft beer, which in Australia is on the up. People are drinking a lot less of the big brands like XXXX and VB, they like the fact that craft beer is part of their communities - they support Aussie farmers and are often brewing in a way that is environmentally responsible." …show more content…
As it turns out, Two Fingers Brewing - which aims to raise money for prostate cancer - and Finnegans - who helps feed the hungry - gave James Grugeon some advice on starting his own enterprise.
"I had a chat with them and they were really supportive - we agreed that if it was going to work anywhere, it would be Australia," shared Grugeon.
After launching their Indiegogo campaign on Tuesday, The Good Beer Company aims to reach a goal of $100,000 (in Australian currency) by the end of the month - December 31.
AUS$60,000 of the funds will go the pre-order of the Great Barrier Beer, while the remaining AUS$40,000 will be used "for start-up