Australia Post Advertisement Analysis

Advertisement is the way to attract the customer to interest in products and makes them see and belief what the company does, it will be useful or benefit for them to use it. Many companies try to create their own advertisement effectively, clearly and easy to understand or interpret. So, it has a lot of competitive in commercial industries nowadays. However, the best way to convince people is creative and imagines expressing the idea of each product. Advertising has many channels to represent a good point and to remain competitive and effective in order to reach many customers from inside and outside countries by using attractive pictures. There are many advertisement from different countries but this essay I choose picture of Australia’ advertisement. It is the Australia Post. The main reason that I choose this picture is attractive and powerful picture for me. Especially, you’re missing someone who far away. Therefore, this picture makes you feel like you’re close to someone by detail in the picture. Next, the essay will start with explaining about the type of message being conveyed to the customer. Then, move on to consider how this message is demonstrated, and finishes by discussing issues of cultural values which appear in the advertisement. …show more content…
The company use character in the letter to convey the message.
Second part, it is use character in the letter and makes it look like a person and hug someone in the picture. This Australia Post portrayed the letter as the most effective way of keeping in touch with these print advertisements. The tagline: “If you really want to touch someone, send them a letter” As state in Duncan Macleod