Introduction
Consumers have been purchasing clothing and textiles for centuries, where this consumption have has changed its industry and have impact on the environment on a grand scale. The environmental impact of the clothing industry has caused some companies to adapt sustainably developmental methods and processes to curb the destruction this industry is causing (Bianchi, Birtwistle, 2011 pp. 336-340). Aura Herbal Textile Ltd is a company that embraces an environmentally friendly sustainable model. Aura prides itself in the elimination of chemical and synthetic processes of dying clothing to adapt a fully organic and herbal process of dying. Aura offers its customers apparels such as towels, undergarment, fabrics and linen, all developed …show more content…
Although Aura is promoting and Organic and herbal process, they face competition from companies who are conforming to regulations placed on the industry. Since synthetic processes has become more mainstream companies are finding methods to safely decompose these materials to cause minimal environmental impact (Jamil, Asgher, Hussain, Bhatti, 2018). With the pricing of clothing and textiles being cheaper to produce the synthetic way, Auras challenge is to continue to develop its organic products for a larger market of consumers who are aware of the effects of non-environmentally friendly methods of producing clothing (Priesnitz, 2017, pg. 28).
Furthermore, regulations require that companies set a standard that limits the environmental impact of their business practices, however, requires workers to implement such regulations to aide in preservation of the environment (Liu, Shadbegian, Zhang, 2017, p.278). Aura has met and exceeds country imposed regulations with their process and put themselves at an advantage for customers resonating with their beliefs (Aura website). It can be noted that regulations enforced could also help Aura complete with companies who are not following the rules thereby aiding in Aura’s recognition and …show more content…
Aura’s products could be used and worn by both male and females ages ranging from 11 to 64 years. The demographic covers a clear majority of income levels offering affordable prices for low income earners. The people who are purchasing Aura’s products are seeking to benefit themselves and the environment by living a less wasteful lifestyle focusing on energy conservation (Luongo, Avagyan, Hongyu, Ostman, 2015, p. 2546). These consumers advocate for positive charge for companies to adapt sustainability to protect our environment and thus would support Aura’s model. Aura’s customers would seek its product for its perceived quality and low prices, once awareness is brought to the brand. Users will more likely purchase their products for it’s benefits. Aura has the possibility of creating a strong loyalty status especially from customers seeking their products to help alleviate discomfort to their skin from conventional dying process methods on these materials along with the appeal of eliminating pollutants re-entering water systems affecting the health of smaller communities (Luongo et al., 2015, p.2546; Aura
Consumers have been purchasing clothing and textiles for centuries, where this consumption have has changed its industry and have impact on the environment on a grand scale. The environmental impact of the clothing industry has caused some companies to adapt sustainably developmental methods and processes to curb the destruction this industry is causing (Bianchi, Birtwistle, 2011 pp. 336-340). Aura Herbal Textile Ltd is a company that embraces an environmentally friendly sustainable model. Aura prides itself in the elimination of chemical and synthetic processes of dying clothing to adapt a fully organic and herbal process of dying. Aura offers its customers apparels such as towels, undergarment, fabrics and linen, all developed …show more content…
Although Aura is promoting and Organic and herbal process, they face competition from companies who are conforming to regulations placed on the industry. Since synthetic processes has become more mainstream companies are finding methods to safely decompose these materials to cause minimal environmental impact (Jamil, Asgher, Hussain, Bhatti, 2018). With the pricing of clothing and textiles being cheaper to produce the synthetic way, Auras challenge is to continue to develop its organic products for a larger market of consumers who are aware of the effects of non-environmentally friendly methods of producing clothing (Priesnitz, 2017, pg. 28).
Furthermore, regulations require that companies set a standard that limits the environmental impact of their business practices, however, requires workers to implement such regulations to aide in preservation of the environment (Liu, Shadbegian, Zhang, 2017, p.278). Aura has met and exceeds country imposed regulations with their process and put themselves at an advantage for customers resonating with their beliefs (Aura website). It can be noted that regulations enforced could also help Aura complete with companies who are not following the rules thereby aiding in Aura’s recognition and …show more content…
Aura’s products could be used and worn by both male and females ages ranging from 11 to 64 years. The demographic covers a clear majority of income levels offering affordable prices for low income earners. The people who are purchasing Aura’s products are seeking to benefit themselves and the environment by living a less wasteful lifestyle focusing on energy conservation (Luongo, Avagyan, Hongyu, Ostman, 2015, p. 2546). These consumers advocate for positive charge for companies to adapt sustainability to protect our environment and thus would support Aura’s model. Aura’s customers would seek its product for its perceived quality and low prices, once awareness is brought to the brand. Users will more likely purchase their products for it’s benefits. Aura has the possibility of creating a strong loyalty status especially from customers seeking their products to help alleviate discomfort to their skin from conventional dying process methods on these materials along with the appeal of eliminating pollutants re-entering water systems affecting the health of smaller communities (Luongo et al., 2015, p.2546; Aura