Aunt Jeomima Pancakes Persuasive Speech

Mark Twain once said “Many a small thing has been made large by the right kind of advertising” (Brainy Quote). As explained here, effective advertising can develop a starter business into a multi-million dollar company. Whether it be in an attempt to sell a product, persuade someone into thinking a certain way, or extending an idea, advertising makes a difference and is often the optimum course in achieving a goal. In order to fulfill its purpose, advertisements generally use vivid imagery to entice a consumer. To sell a product is the purpose of this specific Aunt Jemima advertisement. This vintage ad was first published in the 1950s, when after sixty-eight years of existence, the company introduced the Aunt Jemima Buttermilk Pancake and Waffle Mix. Due to the freshness of this particular merchandise, the company used the advertisement method extensively, but paper ads were not the only medium of exhibition, moreover, the company made television commercials displaying families making, not only pancakes, but Aunt Jemima’s …show more content…
The literary uses of ethos and logos also appear within the ad. Ethically, the ad tries to connect with readers by making claims such as “homemakers everywhere choose” and “...more women prefer Aunt Jemima than all other brands combined.” These are used in a sense of “well everyone else is doing it” in hopes of convincing homemakers and women to buy their product. The rhetorical device of logos is promptly depicted in the role of a special offer that reads “3 piece Aunt Jemima spice set!”. By including this, the ad is persuading readers to purchase their product now as, logically, it would be the intelligent choice with the added merchandise. Several captions found in the advertisement were given the obvious purpose of