Audience and rhetorical analysis describe the background information about the subject or idea that we are talking about. Knowing when it was published is a very important factor for anything you are inquiring from the advertisement. Our advertisement is 30 seconds long and we were able to pick out very distinct information only from watching the first 2 seconds. Rhetorical analysis is used to depict who we are addressing the situation to and what kind of people. Ethos uses verbal cues trying to promote that their product is highly recommended, and that they are the best company to provide it for you. Companies use ethos strategies to broadcast what type of people they are, and the type of people who want business from. Companies created
