Introduction
Writing a cold email to a professional is difficult for students. Without considering the rhetorical situation and the writing purpose, students may not effectively attract the audience and get a response. To effectively convince your audience, students should have an understanding of your writing purpose, your audience, your stance, and your writing style. If a student who has a major of Economics would like to prepare a cold email for a notable investor and economist to ask for career advice, s/he must analyze the audience first because his/her audience affects the writing in various ways, such as the use of language, structure, and tone. The purpose of this audience analysis is to explore how to effectively appeal to a successful investor who has a Bachelor Degree in Economics via a cold email to encourage him/her to share career advice with students in the Economics major. …show more content…
McCarthy graduated from the University of California, Davis (UCD) with a Bachelor of Arts in Economics and International Relations, and then started his career at Merrill Lynch in New York as a financial analyst (McCarthy, 2014). He is an expert economist and investor, having an innate understanding of global financial markets and risks associated with them. Given that UCD and beginning a career in financial services are common ground between McCarthy and me, he is an ideal professional to contact. This research can be used as a guideline to prepare a persuasive email, as well as a blueprint illustrating what to expect when working in the financial services industry. The significance of this report is that it paves the way for the future researchers who intend to study the importance of using rhetorical strategies in a cold email to appeal to the
Writing a cold email to a professional is difficult for students. Without considering the rhetorical situation and the writing purpose, students may not effectively attract the audience and get a response. To effectively convince your audience, students should have an understanding of your writing purpose, your audience, your stance, and your writing style. If a student who has a major of Economics would like to prepare a cold email for a notable investor and economist to ask for career advice, s/he must analyze the audience first because his/her audience affects the writing in various ways, such as the use of language, structure, and tone. The purpose of this audience analysis is to explore how to effectively appeal to a successful investor who has a Bachelor Degree in Economics via a cold email to encourage him/her to share career advice with students in the Economics major. …show more content…
McCarthy graduated from the University of California, Davis (UCD) with a Bachelor of Arts in Economics and International Relations, and then started his career at Merrill Lynch in New York as a financial analyst (McCarthy, 2014). He is an expert economist and investor, having an innate understanding of global financial markets and risks associated with them. Given that UCD and beginning a career in financial services are common ground between McCarthy and me, he is an ideal professional to contact. This research can be used as a guideline to prepare a persuasive email, as well as a blueprint illustrating what to expect when working in the financial services industry. The significance of this report is that it paves the way for the future researchers who intend to study the importance of using rhetorical strategies in a cold email to appeal to the