Benjamin L. Crawford
Professor Katherine Burton Jones
Professor Shelley N. Monaghan
Muse E 100 (10207)
5 October 2015
Audience Analysis of the David Owsley Museum of Art The David Owsley Museum of Art is located in the Fine Arts Building on the campus of
Ball State University in Muncie, Indiana. From sculpture to watercolor, to ancient African tribal
masks and mid-century modern American furniture, its eclectic collection includes various works
of art from around the world (“About the Museum,” 2015). The central mission of the museum is
the cultivation of “lifelong learning and recreation in the visual arts through its collection of
original works of art, engaging exhibitions, and educational programs for the university …show more content…
The purpose of this visit was to
personally analyze both the immediate and intended audience of the museum, as well as
determine various ways that the museum was serving diverse audiences and meeting their needs.
This analysis was conducted by a through examination of all public areas, an extended visit to
the official museum website and a review of all printed brochures and publications made
available on site by the museum.
While no definitive judgment may be made by observing audience attendance on a single
given day, it is relevant to note that members of the university community were observed making
use of the museum throughout the entire course of the afternoon. Students were …show more content…
For those who may not typically interact with art museums, the David Owsley Museum
of Art holds annual Community Days and Family Days designed to reach the non-traditional
visitor. For instance, Family Day is specifically advertised as “a great way for families with
children to explore and engage the David Owsley Museum of Art…featuring hands-on activities,
demonstrations, and crafts designed with children in mind.” During my own visit, it was
observed that the commitment to encouraging children to “explore and engage” has led to the
creation of a permanent space where watercolors are made available for young artists to
experiment with their own work (“Family Day,” 2015). During the Petty Memorial Lectures, broader audience appeal is also achieved by
securing speakers that are well known outside the art world. For instance, David Weiss of the
popular television series Antiques Roadshow will be speaking this fall (“Art Words” 7). It is this
type of innovative approach that leads one to conclude that the museum will continue to appeal
to diverse audiences for generations to come (“Petty Memorial Lectures,”
Audience Analysis of the David Owsley Museum of Art The David Owsley Museum of Art is located in the Fine Arts Building on the campus of
Ball State University in Muncie, Indiana. From sculpture to watercolor, to ancient African tribal
masks and mid-century modern American furniture, its eclectic collection includes various works
of art from around the world (“About the Museum,” 2015). The central mission of the museum is
the cultivation of “lifelong learning and recreation in the visual arts through its collection of
original works of art, engaging exhibitions, and educational programs for the university …show more content…
The purpose of this visit was to
personally analyze both the immediate and intended audience of the museum, as well as
determine various ways that the museum was serving diverse audiences and meeting their needs.
This analysis was conducted by a through examination of all public areas, an extended visit to
the official museum website and a review of all printed brochures and publications made
available on site by the museum.
While no definitive judgment may be made by observing audience attendance on a single
given day, it is relevant to note that members of the university community were observed making
use of the museum throughout the entire course of the afternoon. Students were …show more content…
For those who may not typically interact with art museums, the David Owsley Museum
of Art holds annual Community Days and Family Days designed to reach the non-traditional
visitor. For instance, Family Day is specifically advertised as “a great way for families with
children to explore and engage the David Owsley Museum of Art…featuring hands-on activities,
demonstrations, and crafts designed with children in mind.” During my own visit, it was
observed that the commitment to encouraging children to “explore and engage” has led to the
creation of a permanent space where watercolors are made available for young artists to
experiment with their own work (“Family Day,” 2015). During the Petty Memorial Lectures, broader audience appeal is also achieved by
securing speakers that are well known outside the art world. For instance, David Weiss of the
popular television series Antiques Roadshow will be speaking this fall (“Art Words” 7). It is this
type of innovative approach that leads one to conclude that the museum will continue to appeal
to diverse audiences for generations to come (“Petty Memorial Lectures,”