Audi Superbowl Commercial Analysis Essay

1328 Words Oct 12th, 2008 6 Pages
The Godfather The Godfather Audi R8 Super Bowl commercial aired for the first time during the Super Bowl XLII in 2008. The advertisement depicts Audi’s flagship supercar in a scene that clearly recalls the famous “horse head” scene from the popular movie The Godfather. The Audi commercial from Super Bowl XLII is an effective way of drawing attention to Audi products and the R8 supercar in particular. Because the R8 is the only product pictured in the ad, it is clear Audi is trying to draw attention to this new product in particular. I will take an in depth look into the advertisement to determine whether or not this was an effective advertising campaign and define the target audience of the advertisement. The Audi R8 advertisement is an …show more content…
Greene was a main character in The Godfather and was loosely based on the real-life gangster Bugsy Siegel. In the advertisement, we see Greene wake up to discover the front grille of his Rolls Royce in his bed and he is covered in oil. This recalls the famous “horse head” scene from The Godfather in which Hollywood producer Jack Woltz wakes to find his prized horse’s head, Khartoum, in the bed at his feet. This ad appeals to many that are in the baby boomer generation because that age group connects with the theme of the commercial and understands the scenario due to the fact that The Godfather was one of the more prominent and historical movies of that generation. In addition, Audi uses this theme to connect with that generation because in large part, that is the age group that has the ability to spend $125,000 on a supercar. Because those in the baby boomer generation have been working for many years and many hold positions as professionals, they have the ability to spend money on luxury items such as supercars, whereas younger individuals in their twenties and thirties have not been working for many years and do not have the ability at their young age to spend large amounts of money on luxury items. The target audience of the commercial is males in the mid-forties all the way through the mid-sixties. That does not mean, however, that this advertisement campaign will not appeal to those outside of this spectrum. There are many fans of the movie, The Godfather

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