BRAND AUDI
Audi’s brand was founded in 1932 as a result of a merger between Audi, Horch, and DKW initiated by the State Bank of Saxony to form Auto Union AG. During this time, a purchase and leasing agreement was completed to take over Wanderer’s Automobile Division. Today’s Audi emblem consists of four rings. These rings represent the inseparable unity of the founding companies: Horch founded in 1899, Audi founded in 1909, Wanderer founded in 1885, and DKW in 1904.
Following World War II, Auto Union AG was expropriated by occupying Soviet forces. A new company was founded in Ingolstadt in 1949 under the name Auto Union GmbH, upholding the four-ring emblem tradition. The new company soon moved to discontinue all two-stroke engines, essentially …show more content…
The logo was recently altered in 2009, to commemorate Audi’s 100th birthday. The company’s slogan is “Vorsprung durch Technik” which means “Advancement through Technology”.
Shape of the Audi Logo
The Audi logo comprises of four 3D overlapping rings which appear strikingly sharp with a polished chrome finish. The emblem is a symbol of power and protection, depicting the 1932 merger of Audi with three other noted automakers.
The current version of the Audi logo was introduced in August 2009, signifying the untiring efforts of the company to strengthen bonds with their customers and ultimately increase loyalty, efficiency and excellence of the brand.
Colors of the Audi Logo
The chrome color of the Audi logo is bright and slick, which lends it a very modern and sophisticated touch.
Font of the Audi Logo
The Audi logo features San-serif font which exemplifies style as well as
Audi’s brand was founded in 1932 as a result of a merger between Audi, Horch, and DKW initiated by the State Bank of Saxony to form Auto Union AG. During this time, a purchase and leasing agreement was completed to take over Wanderer’s Automobile Division. Today’s Audi emblem consists of four rings. These rings represent the inseparable unity of the founding companies: Horch founded in 1899, Audi founded in 1909, Wanderer founded in 1885, and DKW in 1904.
Following World War II, Auto Union AG was expropriated by occupying Soviet forces. A new company was founded in Ingolstadt in 1949 under the name Auto Union GmbH, upholding the four-ring emblem tradition. The new company soon moved to discontinue all two-stroke engines, essentially …show more content…
The logo was recently altered in 2009, to commemorate Audi’s 100th birthday. The company’s slogan is “Vorsprung durch Technik” which means “Advancement through Technology”.
Shape of the Audi Logo
The Audi logo comprises of four 3D overlapping rings which appear strikingly sharp with a polished chrome finish. The emblem is a symbol of power and protection, depicting the 1932 merger of Audi with three other noted automakers.
The current version of the Audi logo was introduced in August 2009, signifying the untiring efforts of the company to strengthen bonds with their customers and ultimately increase loyalty, efficiency and excellence of the brand.
Colors of the Audi Logo
The chrome color of the Audi logo is bright and slick, which lends it a very modern and sophisticated touch.
Font of the Audi Logo
The Audi logo features San-serif font which exemplifies style as well as