Analysis Of Attention Shoppers By Stephanie Cliffords

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In today's modern society, many people are worried about their privacy being violated yet they are ok with putting their banking information on their phones so that they have the convenience of payment with just a fingerprint. Some people also allow online retailers to make suggestions for them based off of the items that they often look at it, and if they are a frequent buyer they just might save their method of payment to that online account . Are we really concerned about our privacy or are we just selective about which big business can invade it ? In “Attention Shoppers," Stephanie Cliffords examines the practice of brick and mortar retailers, such as nordstroms, wanting to learn more about their customers through surveillance. They gather data such as how their customer’s behavior can influence how long they stay in the store or if they decide to buy anything. The article highlights that these companies gather this information by using the date from the customers cell phones to pinpoint where they are in the store.

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