Atlanta Braves Case Study

SunTrust Park is the brand new stadium that the Atlanta Braves play their home games at. It first opened its doors on March 31st, 2017. Although the Braves did not play their first home game until April 14th Before SunTrust, the Braves played at Turner field, which opened on March 29th, 1997. Being only 20 years old, it was one of the youngest stadiums to be rebuilt, but it was deteriorating quickly. It also played host to a few college football games throughout the years, It also held events during the 1996 Olympics when Atlanta was the host of the summer games. It had the maximum attendance of 49,586, and the total cost to build the entire stadium was $209 million. It held its last event on October 2nd, 2016. It was demolished very soon …show more content…
(Are The Atlanta Braves Right in Leaving Turner Field?) With only have a 19 year old stadium, a lot of citizens of Atlanta, as well as Georgia were very skeptical as to why they need to build a new stadium, when they already had one of the newer stadiums in the league, and also another large cause for concern was that the Atlanta Falcons were also building a new Stadium, which also opened in 2017, just months after SunTrust Park. The Falcons, like the Braves, had a relatively new stadium, with theirs only being 21 years old. So fans and people in Atlanta, loved their teams, but didn’t really understand the concept of having two brand new stadiums within the same year. It also had a great deal to do with the rising cost of infrastructure that it would cost to renovate Turner field, so the ownership felt it would just be more efficient to build an entirely new stadium. (Are The Atlanta Braves Right in Leaving Turner …show more content…
SunTrust paid approximately $250 million dollars over the 25 year span for naming rights of the stadium. And as I just previously stated, this stadium is only 7 months old, so the profit/loss has not been calculated. The Stadium is owned by the private company, Cobb-Marrieta Colosseum business hall. The Atlanta Braves are not in very much debt, due to them having to pay a certain amount per year, instead of all at once, at the end of each season they will have made a profit, which will greatly help them easily be able to pay the proper amount each year without having to worry about debt. Since the MLB season is currently going on, owners and stadium officials do not release numbers until early December, else I would be able to tell how well they did financially there first