In this assignment, I will be discussing the athletic warehouse company found in the case study. We will be looking at their strengths and weaknesses, the opportunities they had and the threats they faced both at their location in comer brooks and in grand falls.
The business was first opened in comer brooks by two brothers, Cohn and Ed Power, and they aimed at proving quality athletic footwear and clothing, mainly running shoes. They had to close not so long after they opened because they were not generating enough income, and they thought it was all because of a bad location. So they started to plan to move the business to a more promising location. The following is the overview of the company’s strengths, weaknesses, opportunities and threats. …show more content…
So there was nothing new they were bringing to the market other than their expert assistance.
Opportunities
One of the opportunities the brothers had when they moved their businesses to Grand falls is that the town was doing good financially. With people from neighboring towns coming in to shop there was an adequate market of over 50,000 retail buyers. And this was a good promise for businesses, the athletic warehouse included.
Other opportunity was the adequate market for athletic supplies sold by experts in the town of down falls. The brothers’ target market made 36% of the population, and they had estimated to receive at least 2500 to 3000 customers in their first year
Also inexperienced competition was one of the opportunity the warehouse could exploit. Since there was no competitor shop that could provide customers with assistance as the brothers could.
Threats
To me, the brothers’ business did not face serious threats. One that can be identified was the mild competition from shops that had similar products. But this was not very significant to the brothers, since those shops did not have the right experts selling their
The business was first opened in comer brooks by two brothers, Cohn and Ed Power, and they aimed at proving quality athletic footwear and clothing, mainly running shoes. They had to close not so long after they opened because they were not generating enough income, and they thought it was all because of a bad location. So they started to plan to move the business to a more promising location. The following is the overview of the company’s strengths, weaknesses, opportunities and threats. …show more content…
So there was nothing new they were bringing to the market other than their expert assistance.
Opportunities
One of the opportunities the brothers had when they moved their businesses to Grand falls is that the town was doing good financially. With people from neighboring towns coming in to shop there was an adequate market of over 50,000 retail buyers. And this was a good promise for businesses, the athletic warehouse included.
Other opportunity was the adequate market for athletic supplies sold by experts in the town of down falls. The brothers’ target market made 36% of the population, and they had estimated to receive at least 2500 to 3000 customers in their first year
Also inexperienced competition was one of the opportunity the warehouse could exploit. Since there was no competitor shop that could provide customers with assistance as the brothers could.
Threats
To me, the brothers’ business did not face serious threats. One that can be identified was the mild competition from shops that had similar products. But this was not very significant to the brothers, since those shops did not have the right experts selling their