Steph Curry Advertisement Analysis

The two commercials that are being compared will be Steph Curry Under Armour shoe and LeBron James Nike shoe. Both commercials contain outstanding basketball superstar athletes that have cultivated the NBA league. However, both players have set a different appeal on their spectators when it comes to purchasing their brand. Steph Curry expresses determination and enhancement to grab his spectator’s attention while advertising his Curry 3’s. LeBron focus more on the qualities and features of his shoe rather than reeling his audience in through his personal traits. Spectators will lean more towards buying Steph Curry’s shoes due to how solid his commercial is. For companies to ensure that their product sales they create advertisements that contain the major “big” name athletes. The athletes that hold a lot of respect in the professional career that they are competing in, as well as that are popular to ever gender and age. The assumptions that executives can make about consumers and who the product is being produced is that mainly teenagers and …show more content…
Steph Curry’s commercial contains background music, lights, and children. The background music captures the audience’s attention because the beat and tempo is catchy it is the type of music that makes a person want to sing or dance. In contrast to LeBron’s commercial where the beat and dynamic of the overall presentation is serious. Both advertisements contain pathos appeal towards the consumers due to the presentation and the company’s choice in who they wanted to endorse and wanted to be featured as the face of the commercial. In Under Armour commercial children are presented which would allow the connection to be made to other children. In contrast to the Nike commercial which just portrays LeBron James as standing alone. The color scheme of the Under Armour commercial is bright and attention grabbing while the Nike is straightforward and