Essay on Atco Atco
BRIEF OVERVIEW OF THE COMPANY:
ATCO Laboratories Limited is one of the pioneers in Pakistan’s pharmaceutical industry sector, and has been serving the country’s healthcare system over the last four decades.
ATCO develops, formulates and markets high quality generics at its state-of-the-art cGMP compliant manufacturing facility based in Karachi, which is the industrial hub of Pakistan. ATCO is WHO-GMP certified from Pakistan’s Ministry of Health and holds other accreditations from various health authorities of the world.
ATCO Laboratories has a pristine history of over 40 years in the healthcare business. It is one of the most renowned pioneers in the pharmaceutical industry sector of Pakistan, …show more content…
“Provide an atmosphere conducive to professional and personal growth”
“We aim to provide top quality global healthcare at an affordable cost to all market segments, no matter the geographical location of our chosen market. We vow to consistently serve our customers and clients to the best of our abilities in order to improve their quality of life”.
SALES PLANNING AND FORECASTING
Sales’ planning is defined as the process of combining all business plans of the company which in turn becomes the main “game plan” for the organization.
Sales forecasting is defined as the amount of sales expected to be achieved under certain conditions and a given time period. Sales planning and forecasting sets out a complete process which includes: * Analysis * Set Objectives * Strategies * Tactics * Implementation * Control
Similarly, forecasting is based on: * Market Potential * Sales potential * Market