At & T Mobile Ad Comparison Essay

Out of all the phone companies in the world, which one is the fastest and most reliable? There are many phone companies in the world that provide many people with the same type of services that everyone expects them to offer. However, each company claims that they have the best phone service and make sure to spread the word around, like AT&T and T-Mobile. These two phone companies offer the same service with the same claim and advertise it similarly. Although, the two ads are very similar in many regards, both differ from their color schemes, imagery, and their text. Each company has their own choice in colors when it comes to their ads so they can stand out from the other phone companies. The T-Mobile ad has a color scheme of black and purple with the text being white. Also, the color is used on the ad’s imagery to inform the audience on how far reaching their services are in distance. The ad from AT&T has a color scheme of orange and the text being grey. This ad also uses its colors to improve its imagery and claim, but it uses its color more than the T-Mobile ad does. …show more content…
The T-Mobile ad uses the image of the United States to color it in with purple to show the areas that they are connected to, and that being a large portion of the country. However, this ad does not color in Alaska or Hawaii which will show potential customers that they do not connect that far into the country. The ad from AT&T also has an image of the United States but this time it fully shaded in the country orange to show that it fully connects the entire country. Furthermore, this ad includes Hawaii and Alaska on the map, unlike the T-Mobile ad, and gives potential customers more of a reason to pick them instead of