Asymmetrical Worldview: Effective Public Relations

Internal Relations is public relations that companies uses to communicate with their employees. The primary role of internal relations that the book, Effective Public Relations describes it as to be able to effectively communicate within an organization. Some key-words that are used to describe different methods of Internal Relations is asymmetrical worldview and symmetrical worldview.
Asymmetrical worldview is an applied system that some organizations used, such as the military, where the goal is to get the results it desires without any changes in how they procure it. Usually has an authoritative organizational and masculine culture. An authoritative organizational culture is driven on competition and a high division of labor, where management …show more content…
Companies that has symmetrical worldview are open to innovative ideas, are willing to compromise and negotiation, and are better equipped on handling conflict resolution. Symmetrical are traditionally more participative organizational and feminine culture. A participative organizational culture is dominated with teamwork, feedback, and where management and employees have open channels of communication consistently flowing. For feminine culture tends to lean to a more traditional femininity, such as being more nurturing and having more cooperation.
A few interesting challenges one might face when in internal and employee communication is having information coming through the grapevine i.e. rumors. Internal and employee communications employees should always know what rumors are milling about and how to addressing them in a timely manner with the correct information before it spreads quickly and more people are being misinformed – especially if there’s a merger, a new CEO, etc. Especially so, with the company’s own intranet data base that links several dozens to tens of thousands of employees together …show more content…
What I have little to no knowledge of that NATCA expects for an interested candidate to know when applying is graphic design, Final Cut Pro, and Joomla! content management system which could affect someone like myself from getting the job. I know that Shepherd offers a graphic design class which I can take to acquire those skills. I can also check out YouTube videos and articles on how to use Joomla! and Final Cut Pro. The skills I do have so far is knowing how to use Adobe Affect Effects and Audacity which I can use those skills to learn how to use Final Cut Pro. In the Fall I am taking Dr. Larson’s coding class which I use to help build my own website one day if I want which in return I can have a better understanding on how to use