Hey Everyone, it is me Lindsay! Is Justin reading this out loud in class right now? Weird…
One main idea, I got from this article is, organizations can use diaspora populations to help globalize their products, but only if you pick the right ones.
Assimilators are not a good target market, because they adapt quickly to their new home countries and generally abandon products from their home countries. Marginals, aren’t the best choice either because they, “often lack economic and educational opportunities in both home and host countries.” Marginals tend to shop based on price and durability.
Ethnic affirmers, make good target segment because they cling to their home countries culture. They prefer products and brands from their home
One main idea, I got from this article is, organizations can use diaspora populations to help globalize their products, but only if you pick the right ones.
Assimilators are not a good target market, because they adapt quickly to their new home countries and generally abandon products from their home countries. Marginals, aren’t the best choice either because they, “often lack economic and educational opportunities in both home and host countries.” Marginals tend to shop based on price and durability.
Ethnic affirmers, make good target segment because they cling to their home countries culture. They prefer products and brands from their home