Essay about Assignment

15372 Words May 2nd, 2015 62 Pages
9780199203055_001_030_CH01.qxd

11/1/07

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Page 1

Introduction: ‘business’ and its ‘environment’
Paul Wetherly and Dorron Otter
Contents
The approach of this book—themes and issues

2

What is business?

4

Business and the problem of scarcity

5

The private sector—on closer inspection

7

28

Review and discussion questions

29

Assignments

30

Further reading

30

4

The private sector of business

Case study: ‘UK plc’

Other sectors of business—the public sector and the third sector

10

Online resources

30

A simple model of business in its environment— transforming inputs into outputs

13

References

30

Conceptualizing the environment of business

15
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You will encounter these themes in this introduction and in each of the subsequent chapters as you examine a range of issues in the business environment. The themes will be signposted by the use of markers in the margin:
Diversity of business: business is a diverse category
Internal/external: the environment is both inside and outside organizations
Complexity of the environment: the external environment is multi-dimensional or complex
Variety of spatial levels: from the local to the global
Dynamic environment: the environment of business does not stand still
Interaction between business and the environment: there is interaction between business organizations and their environments
Stakeholders: individuals and groups that are affected by business decisions
Values: business decisions involve ethical questions
The themes are ways of conceptualizing business and the environment in which it operates. You will master these themes increasingly as you work through the book, but it is useful to begin with a brief introduction to each one.
Diversity

l

Business is a diverse category. It does not refer only to private sector, profit-making companies. Public and voluntary sector organizations may also be regarded as businesses.
The boundaries between these sectors are contested and shift over time, for example as a result of the policy of privatization initiated by Conservative governments in the UK in the

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