Essay on Assignment

13258 Words May 3rd, 2014 54 Pages
RMIT International University Vietnam
ASSIGNMENT COVER PAGE
Course Code: BUSM 4092

Course Name: Applied Entrepreneurship Location where you study: Saigon South Campus Title of Assignment: Group Assignment File(s) submitted 1 Student name: Hoang Bao Chau s3298283
Vu Ngoc Thuy Bui Thai Han Pho Ai Hong s3324477 s3343702 s3296816

Learning Facilitator in charge: Mr Phillip Dowler
G4

Assignment due date: Jan 04 2013 Date of submission: Jan 04 2013 Number of pages including this one: 30 Word Count: 20 pages for the main content, 10 pages for Appendix and Table of Content

Lecturer: Mr Phillip Dowler Team: Unity Hoang Bao Chau Vu Ngoc Thuy Bui Thai Han Pho Ai Hong s3298283 s3324477 s3343702 s3296816

Group 4 - Semester C 2012
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6 Porter’s Five Forces Model for Cake House................................................................................ 7 Competitor analysis: ............................................................................................................... 8 Direct competitors .................................................................................................................. 8 Indirect competitors: .............................................................................................................. 9 Target market .......................................................................................................................11 SWOT Analysis .........................................................................................................................11 Market penetration ................................................................................................................12 Online methods .....................................................................................................................12 Sponsors for famous singers’ fan meeting: ..............................................................................14 Stakeholder analysis ..............................................................................................................14 Revenue Sources (see Appendix 6)

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