Assignment : Design The Research Methodology Essay

725 Words Nov 25th, 2015 3 Pages
Step 4: Design the research methodology. There are seven types Qualitative Research Methodologies that we identified:
> Phenomenology: Goal is to describe experiences as they are lived. Explore, describe, and analyze the meaning of individual lived experiences; the appearance of things, or things as they appear in our experiences, or the way we experience things. What we remember or how we feel about those experiences. Researchers’ findings are from the subject’s point of view. Interviewing is the major data source for this method.
> Ethnography: Purpose is to describe a culture’s characteristic. The study of groups, communities, organizations: how members of these communities interact with one another, the various roles individuals have within these communities, their traditions, habits of the various cultural groups. Research is conducted by observing the learned behaviors, customs, and ways of life and also the use of one-on-one interviews.
> Case Study Research: Purpose is to describe in-depth the experience of one person, family, group, community or institution. Case study is used when a researcher needs to examine a single phenomenon in depth. It tells a story. A variety of methods may be used, including quantitative data, to achieve the ultimate goal. Case studies allow the flexibility to incorporate multiple perspectives, data collection tools and interpretive strategies. Direction observation and interaction with the subject is used to gather data.
> Grounded…

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