1. Was Nintendo just lucky, or does the Wii’s success have strategic merit?
Nintendo's strategy was very clear and clever. It thought that it could not survive in the competition with Microsoft's Xbox and Sony's Play Station 3. So, Nintendo do not try to compete to the competitor rather than it tried to rebuild the gaming system. Without concerning the more advanced technology, it tried to do more using less investment. The gamers are of two types; teenagers and hardcore gamers. Company earns a lot from the core gamers and they spend a lot in this. As the hardware become more sophisticated and games are more realistic and whether this tech people are more likely pleased. So, Nintendo focuses on the fun playing games rather than the
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3. In which stage of the product life cycle is the Wii? Based on that stage, is Nintendo employing good marketing mix strategies? Nintendo's Wii is staying in the maturity stage of the product life cycle now-a-days. Wii has been in the market for two years and the sales of Wii console have peaked for most of the time. As of the low price and better quality of Wii gaming console has been cordially accepted by the games around the world. Cost of producing Nintendo Wii is not high due to the lack of high-tech components, allowing the sales price of $250 to bring in decent profits for each unit sold. Nintendo tried to bring non-gamers into the industry via the Wii, and by pushing the product in that direction they are able to set themselves apart from the competition. The most important part of the Nintendo Wii marketing strategy is the sales promotions targeting the gamers. Nintendo is consistently taking opportunities to bring gamers over from the competition to the Nintendo Wii. Lower and fascinating price; and more effective advertising strategies made the Nintendo more renowned around the world and the company is growing so fast, whereas making more profits. 4. Develop a strategy for the Wii’s next product life cycle phase. Nintendo developed more user friendly gaming console using less technology. To survive in the competition that Microsoft and Sony created, Nintendo need a defensive