Sadie Poset
Facility Design & Management CUL 315
Week 1 Assignment 2: Demographic and Psychographic
July 15, 2014
I have decided to open a little pastry café, “Sophia’s Delights”, on a corner of the suburbs of down town Arnold, Pennsylvania. This location had been chosen because it seems to be a quant suburban city, with its population being approximately 5,147 people. But the population has slowly decreased from 2010-2011, but with their being a large percentage of people living in the same house for longer than a year, that being about 79%, hopefully that in time the population will start to increase because of people starting to have families or having more kids and such. With that statistic being pointed out I intend on having dependable …show more content…
I have noticed there to be about 1 or 2 locations that are slightly similar to my store within a ten mile radius, which means that I need to do something different to make my store stand out from the rest of the competition. But also I know of one bakery that is close in the next town over that is really known that will be my competition. It seems to me that opening a store that pertains to food is a good choice because it seems like going out to eat is the main spending habit residents in this area have. (Quick …show more content…
According to my research murders and arson aren’t anything to worry about; these crimes are practically nonexistent in this city, and rape is on the board but is very low so again nothing to really worry about. Burglary is something to stress about, this can’t be avoided in any location, because it is everywhere. In Arnold, burglary was at its highest rate in 2008 and in 2009 but in 2011 it made its decrease and still decreasing as we speak. Theft is another crime to be concerned about; in 2008 it was at its highest peak. But with the years to follow the rate of theft has slowly started to decreased, and hopefully it continues down that path.
Facility Design & Management CUL 315
Week 1 Assignment 2: Demographic and Psychographic
July 15, 2014
I have decided to open a little pastry café, “Sophia’s Delights”, on a corner of the suburbs of down town Arnold, Pennsylvania. This location had been chosen because it seems to be a quant suburban city, with its population being approximately 5,147 people. But the population has slowly decreased from 2010-2011, but with their being a large percentage of people living in the same house for longer than a year, that being about 79%, hopefully that in time the population will start to increase because of people starting to have families or having more kids and such. With that statistic being pointed out I intend on having dependable …show more content…
I have noticed there to be about 1 or 2 locations that are slightly similar to my store within a ten mile radius, which means that I need to do something different to make my store stand out from the rest of the competition. But also I know of one bakery that is close in the next town over that is really known that will be my competition. It seems to me that opening a store that pertains to food is a good choice because it seems like going out to eat is the main spending habit residents in this area have. (Quick …show more content…
According to my research murders and arson aren’t anything to worry about; these crimes are practically nonexistent in this city, and rape is on the board but is very low so again nothing to really worry about. Burglary is something to stress about, this can’t be avoided in any location, because it is everywhere. In Arnold, burglary was at its highest rate in 2008 and in 2009 but in 2011 it made its decrease and still decreasing as we speak. Theft is another crime to be concerned about; in 2008 it was at its highest peak. But with the years to follow the rate of theft has slowly started to decreased, and hopefully it continues down that path.