Costco Wholesale’s markup is %15 compared to industry at %20 percent; perfect example from Thompson and company, “Some years ago, we were selling a hot brand of jeans for $29.99. They were $50 in a department store. We got a great deal on them and could have sold them for a higher price but we went down to $29.99. Why? We knew it would create a riot.” (2013, p. C-10) Their plan works very well, and obviously has grown their market significantly. Every time I enter a Costco I feel like I am breathing quality, but I cannot say the same for Sam’s Club (even though I worked there for seven
Costco Wholesale’s markup is %15 compared to industry at %20 percent; perfect example from Thompson and company, “Some years ago, we were selling a hot brand of jeans for $29.99. They were $50 in a department store. We got a great deal on them and could have sold them for a higher price but we went down to $29.99. Why? We knew it would create a riot.” (2013, p. C-10) Their plan works very well, and obviously has grown their market significantly. Every time I enter a Costco I feel like I am breathing quality, but I cannot say the same for Sam’s Club (even though I worked there for seven