Assessment of Products and Services of Starbucks Coffee Essay examples

1375 Words Dec 2nd, 2008 6 Pages
CRAM Exclusive
Essay Sample
CHAPTER I The Problem and the Review of Related Literature A coffeehouse, coffee shop or café (French/Spanish/ Portuguese: café; Italian: café) shares some of the characteristics of a bar and some of the characteristics of a restaurant, but it is different from a cafeteria. As the name suggests, coffeehouses focus on providing coffee and tea as well as light snacks. Food choices range from pastries and muffins to soups and sandwiches. From a cultural standpoint, coffeehouses largely

middle of document…

Now Starbucks is known as a leading roaster, retailer, and marketer of specialty coffee in the Philippines. This study disccusess

Review of Related Literature
Coffee is hot and cool. No longer just a commodity and a cliché, coffee-based specialty drinks are achieving new glamour status as the beverage of choice among the young and the hip.
Gourmet coffee is becoming more of an away-from-home phenomenon. While bean retailers and roaster retailers once dominated the sale of gourmet coffee, beverage bars are now outstripping them as the most important outlet for distribution of specialty coffee, according to figures from the Specialty Coffee Association of America. Starbucks Coffee is into the coffee specialty beverage market, hoping to create a significant new channel of distribution for their product, while at the same time building brand identity to spur retail bean sales.
The coffee bar trend, however, seems to be fuelled by more than just the desire to sell-and consume-better coffee. It also may be answering a lifestyle need. Increasingly, coffee bars are turning into cafes and coffees houses, where people can kick back by themselves, or relax with friends or business associates over a cup of coffee. “When people finally get a good cup of coffee, they want something to go with it, and they want to be able to sit down and take
CRAM Exclusive

Related Documents

  • Overview of Starbucks Coffee Company Essay examples

    Starbucks does not offer a direct purchase plan. If a person is interested in purchasing company stock, they must contact a licensed stockbroker. Starbucks has never paid a cash dividend and presently intends to retain earnings to help finance the Company's continued growth. Financial Report Information In 2008, Starbucks continued to experience declining comparable store sales in its US stores due to lower customer traffic. The US segment represents 76% of consolidated revenues for the

    Words: 2295 - Pages: 10
  • Study of Starbuck Coffee and Gloria Jean Coffee Essays

    analyze between two company services recovery strategies. 1.3 The important of the assignment 1) The output of this report will give us the clear view of both company perspectives in the customer retention strategic program. 2) Revile both company service marketing plan In addition to sales through our company-operated retail stores, Starbucks sells whole bean coffees through a specialty sales group and supermarkets. Additionally, Starbucks produces and sells bottled

    Words: 7809 - Pages: 32
  • Coffee and Starbucks Essay

    follows the Starbucks will plan to meet 100% of the demand projected from 2011-2016. Supply Side Concerns Starbucks uses C.A.F.E Practices to ensure sustainable supply of high quality coffee beans. C.A.F.E Practices are a set of guidelines set to ensure high quality coffee beans, promote equitable relationships with farmers, workers, and communities, and protect the environment. All suppliers for Starbucks coffee beans must meet the minimum prerequisites of high quality Arabica coffee bean, economic

    Words: 2881 - Pages: 12
  • Starbucks Essay examples

    to the classical coffee sold in the Starbucks, it also has introduced the bean frappuccinos, green tea latte, oolong tea and red bean scone (Cheung Kong Graduate School of Business, 2015). Moreover, Starbucks menu in some Chinese regions also has a feature of local characteristic flavor. For instance, the Starbucks provided “spiced-up Chili Mocha” in Chongqing province, which is famous with spicy food (Cheung Kong Graduate School of Business, 2015). As a result, Starbucks’ products successfully adapted

    Words: 1689 - Pages: 7
  • Starbucks: Delivering Customer Service Essay

    Starbucks' strong distribution network will keep the company very competitive in the future. We strongly believe Starbucks should utilize its distribution network to expand sales to non-retail channels that have great growth potential. We also noticed that there are internal problems within Starbucks - specifically the lack of a strategic marketing group. The consumer retail business needs a strong marketing department to analyze market data and make strategic plans. It is crucial for Starbucks to

    Words: 3845 - Pages: 16
  • Costa Coffee vs Starbucks -Marketing Essay

    analysis of the company, an overview of the current UK coffee market situation has been made. Coffee Market in the UK Mintel, a leading market research company, have concluded on coffee shops that “visiting coffee shops is a well-established habit amongst consumers, with many seeing it as an affordable regular treat which is also driven by consumers’ continuing demand for convenience products” (Mintel Marketing Intelligence 2011). The coffee market in the UK is intensifying as foodservice operators

    Words: 2669 - Pages: 11
  • Starbucks Case Analysis Essay example

    The Starbucks Effect was a term that stood for every excellence in the coffee industry not only in terms of selling products of premium quality but also in terms of the delivery methods. Starbucks did more for its customers than just providing them with good, differentiated coffee, it also made its 2 PLANET STARBUCKS (A) ‘Group B’ customers familiar to products they were not accustomed to, thus winning their loyalty through a sense of discovery. Product and Service: Starbucks even worked meticulously

    Words: 21168 - Pages: 85
  • Essay Starbucks Sells Fairtrade International Coffee

    This goal allows Starbucks to help these small-scale farmers obtain access to credit and help strengthen their businesses by ensuring a long-term trading relationship. Farmer support centers have been implemented to help famers improve the size, quality and growing practices for their coffee harvest. And to ensure they ultimately continue to earn better prices and become stable long-term coffee producers (Alter). Principle 3: Capacity building & empowerment Starbucks “invest in programs designed

    Words: 563 - Pages: 3
  • Starbucks Swot Example Essay

    too keen about the idea of serving coffee in the shop because they were not in the restaurant business. Eventually, Schultz decided to leave Starbucks and venture out on his own to start his own coffee bar business, called Il Giornale. It was very successful, so successful that a year later Schultz bought Starbucks for 3.8 million dollars and the rest is history (Starbucks, 2005). MISSION STATEMENT “Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our

    Words: 2484 - Pages: 10
  • Starbucks Essay examples

    a book. But as the success and popularity of Starbucks grew and more and more locations were added the atmosphere changed to a more hustle and bustle flow and it became a less attractive place to hide out. Gone was the typical customer and in entering now were customers who were less affluent, less educated, and less professional. By 2007 80% of all coffee purchased was consumed outside of the store, they were evolving to a more good coffee on the run establishment. Executives took notice

    Words: 1909 - Pages: 8