Strategic Management In Eastman Kodak

Register to read the introduction… In general, planning is valuable for routing activities that require to be efficiently organized. While planning is less suitable for non-activities, it will require the emergency strategy to do new things. But both approaches are needed to be able to apply in practice. Therefore, some advocate that ‘we shall get nowhere without emergent learning alongside deliberate planning’ (Harrison, 2005). In the view of Mintzberg and Waters, strategy is a combination of deliberate plans and emergent adjustments over time (De Wit and Meyer, 2004). That is, both approaches are necessary if an organization is to succeed. In this essay, I will assess the balance of planned and emergent approaches to strategic management in Eastman Kodak. Due to the company proper utilization of both planned and emergent approaches in response to transform a photographic …show more content…
However, the financial results continuingly shrank over the changes of pace as Kodak was expanding its tradition film business. Over the time of Kodak was increasingly developed their software and hardware, there were still some barriers which made Kodak had to adopt the emergent strategy to transform the business into the world technology. The most realized obstruction was its intense competition and more importantly what Kodak has failed to fill the gap was compressing the product cycles and declining product prices as it should be solved right after the recognition. Along the transformation from conventional film business to the digital imaging world technology, most of the time; the realized strategy was playing the important roles for Kodak to achieve its …show more content…
In this article the incremental strategy was the most significant key to provide the easy pathway for customers to change from traditional to digital photography. Also Kodak was required to offer transition path and an array of services that could allow consumers to digitize conventional photographs, edit digitized images and obtain printed photographs in a variety of formats. After the approach was established into the commercial market and emphasize on the consumer segment, Kodak has launched the new software which is called Easyshare system to meet the consumers’ need as the easy-to-use digital photography experience which made people to get their pictures to their PCs and want to share by printing or e-mail for achieving its goal as developing a system to make costumers to get the full experience as easy as