Essay on Asos Introduction

604 Words 3 Pages
ASOS is a global online commerce of fashion and beauty. They offer more than 50000 own and external brand products for women, men, shoes, accessories, jewelry and beauty. ASOS provide website catered mainly for consumers in the United Kingdom, USA. States., France, Germany, Spain, Italy and Australia. ASOS introduce their new product line approximately 1,500 each week. They deliver their product to more than 190 countries around the world and their central distribution center is located in the UK.
ASOS fashion main consumers are in between the age of 16 to 34 years old.
ASOS attracts more than 13.6 million unique visitors monthly to their site. Last September 30th, 2011 they had 6.3 million registered users and 3.7
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At the moment ASOS is a huge reference for European and American consumers. They are not so many people that know about ASOS in Asia, but they are trying to grow and extend to new markets. It is becoming an important website for online purchases.
In just 10 years, ASOS has conquered many markets in the online clothes-selling field, and it continues to be famous.
Their secret is that they offer large selection of products that are up-to-date on the market. They also add lots of information about each product they are selling. You can find the latest fashion clothes and any kind of style depending of your preferences and taste.
Besides for the fashion lovers, have different blogs for their costumers that want to discuss about fashion, about clothes, in a great online environment.
Furthermore, for the real fashion lovers, ASOS offer a succulent and interesting meeting place where customers can login and upload their own fashion photos, comments and disccuss with all the fashion lovers in the world. That makes ASOS even more relyiable for new buyers. ASOS want to create a fashion world where the people can enjoy their hobbie and share their passion for fashion. Their main vision is to create a place where people can be what they want to be, where they can innovate together, while being part of ASOS success

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