ASOS is a world-wide e-store, which is selling fashion and beauty products online. ASOS is the second store in the world, according to the number of people visiting their website,4 million visits a month (Statista, 2016) In this essay, I will explain about ASOS stores internal environment (strengths and weaknesses), external environment (Threats and opportunities), also I will analyse the company using PESTLE analysis. (Political, economic, social, technological, legal) (Gov.uk, 2016) and discuss several charts and tables about the company's activity.
Firstly, ASOS e-store is very specific and has a lot of strengths. One of them is - ASOS has a unique and varied selection between the brands and the different product categories, including women's and men's clothes and …show more content…
One of the biggest ASOS weakness is free shipping. This service costs the company 100 million pounds every year. Also, company getting returned around 30% of purchases, as a result ASOS spending even more for shipping. ASOS also can continue to improve logistics in order to create a more effective and efficient …show more content…
It was the world's first industrialized country. The UK has its own culture, a strong economy, science and politics. (BBC). The country is also a member of European Union, the United Nations Security Council, it depends on the G20, the G8, NATO, the OECD and the World Trade Organization. As ASOS in the UK market, it must comply with the EU and the World Trade Organization policies. ASOS company is UK government policy and legislation, for example, they provide an excellent working environment for their employees. This company is also in the ethical trading initiative (ETI), which is related to working conditions, worker and environmental protection. (Central Intelegence Agency,
Firstly, ASOS e-store is very specific and has a lot of strengths. One of them is - ASOS has a unique and varied selection between the brands and the different product categories, including women's and men's clothes and …show more content…
One of the biggest ASOS weakness is free shipping. This service costs the company 100 million pounds every year. Also, company getting returned around 30% of purchases, as a result ASOS spending even more for shipping. ASOS also can continue to improve logistics in order to create a more effective and efficient …show more content…
It was the world's first industrialized country. The UK has its own culture, a strong economy, science and politics. (BBC). The country is also a member of European Union, the United Nations Security Council, it depends on the G20, the G8, NATO, the OECD and the World Trade Organization. As ASOS in the UK market, it must comply with the EU and the World Trade Organization policies. ASOS company is UK government policy and legislation, for example, they provide an excellent working environment for their employees. This company is also in the ethical trading initiative (ETI), which is related to working conditions, worker and environmental protection. (Central Intelegence Agency,