Case Study: Ask Bongo

Improved Essays
AskBon http://AuInterviews.com.au
The pace setting business executive, Caroline Thompson has curved a niche in the business sphere as a very successful executive with an impeccable record of achievements. She is currently the Business Development Manager at Ask Bongo, the largest SMS information service in Australia. The entry of the company has stirred the market by attracting hordes of users, from teenagers to young and older adults. The service works by delivering answers to requested information over the mobile phone. Using her technical and business development skills, Thompson was instrumental in developing the character Bongo, a curious, super-intelligent answering monkey.

Besides offering answers to trivia questions and assignments,
…show more content…
Ask Bongo offers a speedy and efficient information answering service through SMS. Users are required to type their name, town and question, before receiving an answer in a few minutes. My brief typically entails analyzing our business strategies and helping the company realize its sales and marketing objectives.

How long have you been in business?
I joined the Bongo to spearhead its growth strategies. However, my interest in business management can be traced back to the University of New South Wales, where I was able to sharpen my analytical, quantitative and communication skills.

How do you stay successful in your industry?
Our business has received a lot of leverage owing to the growing uptake of Smartphone and other mobile devices, which I admit have revolutionized the way people socialize and get entertained. Our high voltage SMS marketing campaigns are focused on digital display, email, SMS and video advertising. We’ve also managed to sharpen our marketing strategy by analyzing results and using timelines to our advantage.

Have you ever been to
…show more content…
Australia offers numerous experiences for the outgoing traveler. I am a big fan of the annual Melbourne Food and Wine Festival and Scuba diving at Great Barrier Reef. The three week, Melbourne Food and Wine Festival is a must see for any foodie traveling down under. Whenever I have time, I also never let an opportunity to grab a selfie at Sydney Opera House escape me.

Would you come back?
Yes, I would definitely revisit all the places I have been to because they are definitely worthwhile and enriching.

Was it a business or pleasure trip?
If you are a business executive, mixing business and pleasure is something you cannot bypass. In between work, I often catch a break to workout at Sydney’s famed fitness centers before dining at my favorite eateries.

What has travel taught you that you have applied in both your personal and business life?
I believe short time travels is very beneficial to the mind, body and soul. First, you get the opportunity to unwind and learn about people from different backgrounds and cultures. From a young age, traveling has helped me build self confidence and learn different

Related Documents

  • Improved Essays

    What does it truly mean to be intellectual? Some may say that being intellectual means being book smart, while others say that it is being street smart. In an entry of “Hidden Intellectualism” by Gerald Graff, Graff believes that one can actually become intellectual if they start learning about topics they actually enjoy and then slowly start easing into challenging topics. While many argue that intellectualism is limited to the studies of school, non-academic activities such as traveling and truly experiencing these events can teach one about the history of a place, the culture, and how to solve problems. When asked why people decide travel they just say that they travel for vacation, but what they do not realize is that traveling is a learning experience.…

    • 1455 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    When I am in my twenties and thirties, I hope to travel every chance I get. I want to be able to see what the world is like first hand and to experience many different cultures. One of my goals is to really live my life. The three countries that I absolutely want to travel to is Puerto Rico, France, and Australia. Each one of these countries is very culturally diverse.…

    • 755 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Seagoing Cowboys Program

    • 335 Words
    • 2 Pages

    If I had the chance I would totally do it again. In this program you get to travel overseas and explore what the ocean looks like it you haven’t already. It is an amazing experience because if you are lucky you can see sharks, whales, and dolphins in the water. If you really want to explore and go to a lot of places, just do what I did. I went to 9 different places and they were all unique in a different way.…

    • 335 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    Why you Should Become a Seagoing Cowboy Today Has the thought of traveling on the crashing waves of the sea to help other countries in need, ever crossed your mind? I have already volunteered my time to help countries that were in ruins and I recommend that you do too. Still not convinced that you should join the seagoing cowboys? Consider this: You will have your breath taken away from all of the magnificent sights there is to see, there are plenty of games that are played to pass the time after the animals have been unloaded, and it is an opening for many great opportunities.…

    • 382 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    There are different types of traveling. We travel for vacationing and sight seeing, we travel because we want to get away from our daily routine, we travel to see our loved ones, to escape cold weather, to escape war and tyrant rulers, to look for a better life. Bedouin in the desert travel looking for water to sustain themselves and their livestock. In the two essays I’ve read “Summerland” written by Peter Jon Lindberg, and “A Prison, A Paradise” by John Jeremiah Sullivan.…

    • 633 Words
    • 3 Pages
    Improved Essays
  • Decent Essays

    I am Raquel (Ruh-kel). A young and vibrant girl with a personality influenced by the southern charm of Atlanta, GA. I am a creative being who views the world as a big question mark who's answers lie where the ocean meets the horizon and the mountains kiss the clouds. I've traveled to a few places here in the States, but it wasn't until my 20th birthday trip to Los Angeles, California that I knew I had to see the foreign beauties this world has to offer. Since then, I've been to Miami, London, Amsterdam, and New Orleans.…

    • 174 Words
    • 1 Pages
    Decent Essays
  • Improved Essays

    “Tell me and I forget, teach me and I may remember, involve me and I learn. ”- Benjamin Franklin. The Cape Henelopen trip would be a prodigious and beneficial experience for me to have because; when I get older I plan to become a neurologist or a veterinarian. And in the much nearer future, I plan on taking honors science and going to college for a degree in a science.…

    • 568 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    It would be worth it. I felt the bus come to a halt as I took notice of a market, a large field, and a sitting area. I've seen the pictures of the trips sent to us, and I knew a bit of what to expect. However, looking at pictures isn't the same as actually being there, and taking notice of my surroundings gave me more insight.…

    • 658 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    How LEDA Changed My Life

    • 534 Words
    • 3 Pages

    This was the start of my passion to travel around the world. One memorable trip was one that I took with my family to Vietnam when I was twelve. Life was so different there compared to the one I have at home. From the lifestyle, people, culture, tradition, and even the environment. It was definitely amazing to see the world with new eyes and a different perspective.…

    • 534 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Each place I visited and each person I met along the way added a new experience that affected my vocation. The trip added traveling to my vocation. For me, I now see traveling as calling in life, as a way of living. To this day, my greatest passion is to travel around the…

    • 810 Words
    • 4 Pages
    Improved Essays
  • Decent Essays

    For 10 years I was unable to travel outside the United Staes. However, the opportunity to travel with other DACA (Deferral Action for Childhood Arrival) students to Mexico City was open to me, during this one week out I was allowed to join the Mexican government conferences on how to help youth. This educational experience led me to realize that there are many individuals that are interested in traveling and learning other cultures, the links that are formed when one travels with other are completely different than those we form with only a few hours of interactions.…

    • 485 Words
    • 2 Pages
    Decent Essays
  • Improved Essays

    I will never forget the day that my parents told me we were moving to Colorado. I had a wide range of emotions towards this, I was both nervous and excited. I can explain it best as the moment before the fall on a roller coaster, the butterflies building up in your stomach as the bottom of the hill is not insight but the ride down is sure to be amazing. Much like roller coasters new experiences have no true end in sight but the journey along the way with all the twists and turns are sure to change you as a person. New experiences like moving help you grow as a person, because you are introduced to so many new things like being surrounded by new people who have many different viewpoints, to being in a new atmosphere with so many new opportunities all of which shape you as a person and they also present a great deal of life lessons.…

    • 1230 Words
    • 5 Pages
    Improved Essays
  • Great Essays

    As such, young adults have for many years taken a year off of their studies to travel and gain a broader view of their world. Travelling in its classical sense can often mean a limited budget paired with a lack of amenities. Exploring foreign locations with a language barrier and new customs is an enriching experience, which allows for young adults to gain new traits, discover their limits and strengths, all while remaining resourceful and tolerant. To take the time to explore the world does…

    • 1572 Words
    • 7 Pages
    Great Essays
  • Superior Essays

    Ever since I was young, I loved the adventure of traveling. I couldn’t wait to explore and come across something different. I was drawn to the appeal of a new world – new people, new streets, new food, new culture, new everything. I believe traveling makes me feel more mindful than ever because I experience something out of the ordinary every time, away from my everyday routine and worries like a weekly online assignment. It broadens my perspective and exposes me to different ways of life, some beyond my comfort zone.…

    • 1728 Words
    • 7 Pages
    Superior Essays
  • Improved Essays

    During my life, I definitely want to travel and experience as many cultures as possible. The beauty of travel is that it changes a person and teaches them a lot about themselves. I believe that when you experience other cultures and ways of life you become a more well - rounded person. What better way to learn about a culture, than being entirely submerged in it for a whole month? It would be a…

    • 737 Words
    • 3 Pages
    Improved Essays