Strategy Implementation
Bastian and Henry (2014) commented on the important fact that the paint industry is differentiated by the existence of the intermediaries that have very high power of influence on the purchasing decisions of the consumers, specially focusing on the urban areas. Asian Paints strategy is to acquire huge demand of the product by using the intermediaries. These intermediaries such as contractors, designers, painters, etc. are used as the marketing wing of the company. From the outlook of Daniel et al. (2010) these act as the spokespersons for the company and help in promoting the products of the same to its customers. The contractors who bag high yielding contracts involving the procurement of Asian Paints are provided with …show more content…
It runs through an extensive scale of function starting from its planning of materials to the procurement to the initial distribution. From the opinion of Bose (2012) Asian Paints have a major role in enhancing the efficiencies in operations and constructing a responsive production, procurement and delivery system. The operational flexibility has also enhanced with has reduced the output time and also lowered the cost if delivery, thereby improving the service level of the customers and increased …show more content…
Gloukhov et al. (2014) mentioned that the talent pool of the company is around 5000 employees all over the worlds which fetch the exclusive mixture of skills and mind set. The company also focuses on the issues of environment like minimization of waste the resource conservation. They are continuously attempting to recycle, reuse and eradicate wastes. On the other hand as per mentioned by Sariisik et al. (2011) Asian Paints also focuses on the mass customization which is an initiative of the company to offer well designed products and services to the individuals on a larger scale. This means that a customer will get that particular product he wants and will pay the price what he wants. This strategy is used by the company to gain a position in the market and be the market leader. It has channelized its systems from top to bottom so that it can correspond with the market demand (Skool-Study.Learn.Share,
Bastian and Henry (2014) commented on the important fact that the paint industry is differentiated by the existence of the intermediaries that have very high power of influence on the purchasing decisions of the consumers, specially focusing on the urban areas. Asian Paints strategy is to acquire huge demand of the product by using the intermediaries. These intermediaries such as contractors, designers, painters, etc. are used as the marketing wing of the company. From the outlook of Daniel et al. (2010) these act as the spokespersons for the company and help in promoting the products of the same to its customers. The contractors who bag high yielding contracts involving the procurement of Asian Paints are provided with …show more content…
It runs through an extensive scale of function starting from its planning of materials to the procurement to the initial distribution. From the opinion of Bose (2012) Asian Paints have a major role in enhancing the efficiencies in operations and constructing a responsive production, procurement and delivery system. The operational flexibility has also enhanced with has reduced the output time and also lowered the cost if delivery, thereby improving the service level of the customers and increased …show more content…
Gloukhov et al. (2014) mentioned that the talent pool of the company is around 5000 employees all over the worlds which fetch the exclusive mixture of skills and mind set. The company also focuses on the issues of environment like minimization of waste the resource conservation. They are continuously attempting to recycle, reuse and eradicate wastes. On the other hand as per mentioned by Sariisik et al. (2011) Asian Paints also focuses on the mass customization which is an initiative of the company to offer well designed products and services to the individuals on a larger scale. This means that a customer will get that particular product he wants and will pay the price what he wants. This strategy is used by the company to gain a position in the market and be the market leader. It has channelized its systems from top to bottom so that it can correspond with the market demand (Skool-Study.Learn.Share,