When asked to create a new television ad for New Belgium Brewery in Asheville, North Carolina, I would spend an ample amount of time familiarizing myself with the town and its population. I would want to establish a SWOT analysis to determine what the strengths, weaknesses, opportunities, and threats could be. The is a crucial step in the strategic marketing plan. I would be interested in knowing the geographical aspect of the area, such as, how large is the population, are the residents mostly younger or older, are there a substantial amount of entrepreneurs, what is the nightlife like, how is tourism, and are there any other breweries in the area? Asheville, as well as, the Blue Ridge Mountains of North Carolina span over approximately a
