Asdf Essay

87487 Words Jul 5th, 2014 350 Pages
Copyright © 2013 by William A. Cohen. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher. ISBN: 978-0-07-177863-3 MHID: 0-07-177863-2 The material in this eBook also appears in the print version of this title: ISBN: 978-0-07177862-6, MHID: 0-07-177862-4. All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trademarked name, we use names in an editorial fashion only, and to the benefit of the trademark owner, with no intention of infringement of the …show more content…
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Contents
Foreword Introduction Drucker and His Different Marketing Approach Part I The Ascendancy of Marketing 1 Two Different Views on the Development of Marketing 2 The Purpose of Business Is Not to Make a Profit 3 Any Organization Has Only Two Functions: One Concerns Marketing, and the Other Is Marketing 4 Drucker’s Marketing View 5

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