Events and tourism are intrinsically connected and are a significant relationship that enables the image and brand of an event to be associated with a particular destination. The Asbury Film and Music festival attempts to demonstrate the city of Asbury as an image of vibrant cultural and musical history and caliber, in order to attract an influx of tourism. Many cities and destinations are seeking to focus on the creation and hosting of special events and festivals. The Asbury Film and Music festival are attempting to attract a high volume of tourists and enhance the destinations image, through providing “the consumer with a leisure and social opportunity beyond everyday experience.” (Brown, G., Chalip, L., Jago, L. & Mules, T. 2004)
Special events and festivals rely “heavily on the patronage of the local market for their success” (Brown, G., Chalip, L., Jago, L. & Mules, T. 2004) …show more content…
2016.) The Asbury Park Festival’s brand is being reinforced through the use of the festival to highlight and ‘show off the city’s musical, culture and historical vibrancy’ in order to create a significant ‘brand’ in an attempt to reconnect the compatibility between the town and the colourful history of musical diversity demonstrated through the film festival event. There needs to be community support around an event in order to have a successful destination brand to expand tourism. The Asbury park music festival has gathered a variety of stakeholders, including local businesses who are encouraging of new visitors to the area. The news article enforces the importance of the support of the host community “its important to show how much passion those who live and work in Asbury have for their community…everyone in Asbury is proud” (Kachmar, Kala.
Special events and festivals rely “heavily on the patronage of the local market for their success” (Brown, G., Chalip, L., Jago, L. & Mules, T. 2004) …show more content…
2016.) The Asbury Park Festival’s brand is being reinforced through the use of the festival to highlight and ‘show off the city’s musical, culture and historical vibrancy’ in order to create a significant ‘brand’ in an attempt to reconnect the compatibility between the town and the colourful history of musical diversity demonstrated through the film festival event. There needs to be community support around an event in order to have a successful destination brand to expand tourism. The Asbury park music festival has gathered a variety of stakeholders, including local businesses who are encouraging of new visitors to the area. The news article enforces the importance of the support of the host community “its important to show how much passion those who live and work in Asbury have for their community…everyone in Asbury is proud” (Kachmar, Kala.