While reading the USA Today I found a very interesting article that that grab my attention as we are approaching the holidays. The article written by Joyce M. Rosenberg shows how people are lowering the amount of spending as we approach the festivities since more and more people raise awareness of their expenses. People is not willing to pay high prices for Brand-name goods, they rather prefer to save in discounts and lower prices. Although, customers are now using basic psychology to question themselves about whether they are paying too much for an article or it have a good set price. This willingness to pay less is not a surprise since the monetary needs and people’s incomes raise awareness between customers to think twice before spending.
