Arklan Case Study

1886 Words 8 Pages

The Kingdom of Saudi Arabia is the largest country in the Arabian Peninsula in terms of land mass and third most populous in the Middle East after Egypt and Iraq. I hope that Arklan can expand its agricultural goods and generate additional revenue in the near future. Therefore, I believe that there is a gap in the market and as an expanding company we can take full advantage of this. Before developing a relationship with this country, there are a few fundamental factors that are imperative. As Marketing Director I have composed this report of essential information that is needed for doing business with Saudi Arabia.There are major differences between the U.S. and Saudi Arabia. By accepting their customs, traditions and religion, I believe that this opportunity can make Arklan become more successful.

Religion and Customs “Islam is the state religion of Saudi Arabia, and virtually all citizens of the country are Muslim” (Gannett,2).
As employees of Arklan, we need to be aware that Islam is a massive piece of Saudi Arabian culture the country itself was built upon this religion. Islam is the key to everything in Saudi Arabia it determines how they conduct business, how they dress, what they eat and drink and what they do for entertainment.
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“U.S. exports of agricultural products to Saudi Arabia totaled $1.2 billion in 2015. Leading categories include: dairy products ($166 million), vegetable oils (excluding soybean oil) ($115 million), rice ($115 million), soybeans ($113 million), and corn ($95 million)” (Trade,2). As you can see America generates millions from selling agricultural products to the middle east. Therefore, we believe Arklan can add to the exportation of agricultural products. We already supply to millions of Americans so providing to a large population shouldn’t be an

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