Aritzia is very in touch and in tune with their customers needs and desires. It is evident through their in store experience they strive to maximize sales while determining and fulfilling costumer needs. In the store experience style advisors are very empathetic and passionate towards their customers, in providing options, help and support. This level of carrying could be extended further to create a more inclusive experience. Much shopping and consumer browsing has been shifted to online. In working to create a more empathetic community online could help the brand care further for their customers. It is very evident it is in stores, however could be improved online. This could be from providing more product knowledge online, providing more
