Social media is one of the strongest and most influential forms of communication and media today. Due to the technological boom of devices, such as the smartphone, you can have a connection to anyone from anywhere using any social media site at the tip of your finger. Knowing this, it only makes sense that the media would try to use this form of communication within these networks for beneficial purposes. This form of communication through social media will be analyzed using Aristotle's ethos-pathos-logos to categorize appeals, as well as, Burke's dramatistic analysis and a fantasy theme or metaphor analysis.
Aristotle & Burke Social media being analyzed by Aristotle's ethos-pathos-logos to categorize appeals would be used to determine the persuasiveness of the communications. Social media being analyzed by Burke's dramatistic analysis and a fantasy theme or metaphor analysis would be used to determine the motives of the communications (Treadwell, 2011, p. 235). These two approaches are distinctively different in what they …show more content…
Ethos is viewed as the most important indicator of persuasiveness because "ethos addresses the nature of character of the speaker" (Treadwell, 2011, p. 235). If the speaker was not a person whom the audience felt was credible, the speaker would therefore not be persuasive in their message. When it comes to social media, it is all about the sources. With social media, it is much more difficult to determine credibility of the speakers. In most cases, the speaker will be friends or friends of friends commenting on certain messages. In some cases, the message will be shared from a notable source which makes it a lot easier. For example, if the message is coming from a notable source, such as a news station or a known specialist in the field in which the message is intended, then the message could be
Aristotle & Burke Social media being analyzed by Aristotle's ethos-pathos-logos to categorize appeals would be used to determine the persuasiveness of the communications. Social media being analyzed by Burke's dramatistic analysis and a fantasy theme or metaphor analysis would be used to determine the motives of the communications (Treadwell, 2011, p. 235). These two approaches are distinctively different in what they …show more content…
Ethos is viewed as the most important indicator of persuasiveness because "ethos addresses the nature of character of the speaker" (Treadwell, 2011, p. 235). If the speaker was not a person whom the audience felt was credible, the speaker would therefore not be persuasive in their message. When it comes to social media, it is all about the sources. With social media, it is much more difficult to determine credibility of the speakers. In most cases, the speaker will be friends or friends of friends commenting on certain messages. In some cases, the message will be shared from a notable source which makes it a lot easier. For example, if the message is coming from a notable source, such as a news station or a known specialist in the field in which the message is intended, then the message could be