he history of rhetoric and the concept of ethos, pathos, and logos began in Greece. Aristotle was a famous Greek philosopher who studied the art of persuasion. Ethos means ethical or moral. In other words, why would someone listen to someone else. The author or creator’s credibility, believability, and likeability. Ethos can come from inside the text, intrinsic or outside the text, extrinsic. Ethos means convincing by the character of the author. English words are ethical and ethics. People tend to believe people whom they trust. An example of ethos can be, pretend that someone is sick, he/she goes to the doctor, and the doctor gives the patient a prescription for a pill that would make him/her feel better. Would the patient take the pill?
