Although I fly consistently with my current career, I have had little interaction with JetBlue due to the lack of flights out of Nashville. Therefore, your idea of JetBlue being an airliner operation that offered luxury type service with low-cost prices enticed me to do some research. Similar to Southwest, JetBlue operates with a service first mentality which has previously and recently won JetBlue the JDM”s North American Airline Satisfaction Study. While it appears that JetBlue’s low-price and differentiation structure has operated effectively it has not been without its hiccups. In 2015, JetBlue made the decision to begin enforcing checked baggage fees as investors applied pressure to increase revenue after seeing the success of “no frills”
