This essay is about the second season of stranger things coming out this halloween. Stranger things is a netflix original. The ad opened up with an old eggo commercial and you hear the kids on the ad say the classic “leggo my eggo” showing that this was placed around the time the commercial was produced. You see tv static and a person's face (and an arcade) go back and forth on screen then you here a boy yell “11” and a low growl giving an ominous feeling and building suspense. You see four boys at a school called “hawkins middle school” giving their age range. Words then fade onto screen saying “the world is turning” the words fade onto screen again saying “upside down” giving more of that ominous feeling. A person in a plastic hazmat-like suit holding a metal
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Security cameras come up showing somebody lying down on a chair and strapped down giving more suspense build up and giving you more questions. You see a boy standing in front of the door, the door creaks open by itself and you see the monster in the sky surrounded by reddish storm clouds giving you a hint on what and/or who they will be facing in the next season. Then the name of the show and where to watch it (netflix) appears on screen.
This ad is directed towards young adults/ adults. It appeals to adults who were raised to the 80’s, young adults (13-18) could like how people their age are facing adult\dangerous problems. Kids wouldnt really like it since there's not bright colors, there not from that time so they won't get references and they might think it's scary. It could be appealing because of the mystery, suspense, and ominous feeling. This ad used ethos and pathos.
Visually they used 80’s retro and dark colors\lighting. They also use the fount ITC
Benguiat for the title, like old horror books for example the stephen king books.
Security cameras come up showing somebody lying down on a chair and strapped down giving more suspense build up and giving you more questions. You see a boy standing in front of the door, the door creaks open by itself and you see the monster in the sky surrounded by reddish storm clouds giving you a hint on what and/or who they will be facing in the next season. Then the name of the show and where to watch it (netflix) appears on screen.
This ad is directed towards young adults/ adults. It appeals to adults who were raised to the 80’s, young adults (13-18) could like how people their age are facing adult\dangerous problems. Kids wouldnt really like it since there's not bright colors, there not from that time so they won't get references and they might think it's scary. It could be appealing because of the mystery, suspense, and ominous feeling. This ad used ethos and pathos.
Visually they used 80’s retro and dark colors\lighting. They also use the fount ITC
Benguiat for the title, like old horror books for example the stephen king books.